Many young adults still haven’t gotten the message about getting their Covid shots: They say “Covid-19 can’t touch me” while admitting “I don’t want to miss the party.” Current tactics to encourage vaccination by these individuals in the critical 12–35-year-old age group are simply not working.

Our Covid-19 Is Hell music video aims to change all that: We target the vaccine-hesitant “Party Hearty” audience with a contemporary, musical approach that is Sexy… Fun… AND Educational regarding this very important topic. 

Employing a contemporary pop music vibe and engaging images, singer Rayko and non-profit Ribbons For Research teamed up to create Covid-19 Is Hell as “Music with a Message” that provides a gentle reminder to these individuals – a large percentage of whom are Vaccine-Ignorant – to “Get Your Shots.”